Following on from my last post, this piece of drivel appears on the home page of the PepsiCo web site. I don't believe it's an accident that you can't use the normal copy-and-paste feature to quote it.

PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to the communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent.

I can't think of a more convenient beverage than the one that arrives when you turn the kitchen faucet. "Performance with Purpose" is a description, not a definition, and a pretty vacuuous one at that. It sounds like the sort of thing that corporations pay advertising houses thousands of dollars to dream up, but in reality it's completely meaningless without being tied to real purposes. I'm pretty certain that nothing will take priority over those "healthy financial returns" - Indra K. Nooyi wouldn't like to lose her job.